Full Job Description
About Us
Welcome to Innovative Solutions Inc., a leading technology conglomerate based in Santa Rosa, New Mexico. As a division of a global powerhouse, we are dedicated to driving cutting-edge solutions that empower our clients. Located in the heart of New Mexico, our office thrives on innovation, creativity, and collaboration. We're looking for a passionate Digital Content Strategist to join our talented team and help us elevate our content marketing efforts.
Position Overview
The Digital Content Strategist will play a crucial role in developing and managing our content strategy, ensuring it's aligned with our business objectives while also resonating with our target audience. You will collaborate with cross-functional teams to create, curate, and distribute engaging content across multiple platforms. Your expertise will help us to increase our brand visibility, drive website traffic, and enhance customer engagement.
Key Responsibilities
- Develop and implement a comprehensive content strategy that aligns with our company goals and brand voice.
- Conduct market research to identify trends, audience needs, and gaps in our content.
- Create and oversee the production of high-quality engaging digital content, including blog posts, social media updates, infographics, video scripts, and webinars.
- Collaborate with SEO specialists to optimize content for search engines and improve organic traffic.
- Utilize analytics tools to monitor content performance, drive data-driven decisions, and identify opportunities for improvements.
- Lead content marketing campaigns from conception to execution, ensuring timely delivery and effective results.
- Engage with our community through social media and online platforms, fostering relationships to amplify our brand reach.
- Stay current with industry trends and best practices in digital content marketing, applying insights to evolve our strategy.
- Train and support team members on best practices for content creation and management.
Qualifications
- Bachelor’s degree in Marketing, Communications, or a related field.
- Proven experience as a Digital Content Strategist, Content Manager, or similar role, preferably in a fast-paced environment.
- Strong portfolio of digital content that demonstrates creativity and effective storytelling.
- Exceptional writing, editing, and communication skills, with a keen eye for detail.
- Proficiency in digital marketing tools and content management systems.
- Understanding of SEO principles, analytics tools (Google Analytics, SEMrush, etc.), and best practices for content optimization.
- Ability to work collaboratively in a team-oriented environment while also being self-motivated.
- Creative thinker with the capacity to conceptualize and execute innovative content ideas.
- Familiarity with graphic design tools (e.g., Adobe Creative Suite) is a plus.
What We Offer
At Innovative Solutions Inc., we believe that our employees are our greatest asset. Join our team and enjoy:
- Competitive salary and performance-based bonuses.
- Comprehensive health and wellness benefits, including medical, dental, and vision insurance.
- Generous vacation and paid time off policy to ensure a healthy work-life balance.
- Opportunities for personal and professional growth through training and development programs.
- A collaborative and inclusive work environment that values diversity and innovation.
- A vibrant office culture in Santa Rosa, with regular team events and community engagement initiatives.
Why Santa Rosa, NM?
Santa Rosa is a picturesque city known for its friendly community, rich culture, and stunning landscapes. Imagine a life surrounded by natural beauty, outdoor adventures, and a thriving local economy. Whether you enjoy hiking in the nearby hills or exploring local dining and shops, Santa Rosa offers an exceptional quality of life.
How to Apply
Ready to take the next step in your career? If you're passionate about crafting compelling content and want to make a significant impact as a Digital Content Strategist, we want to hear from you! Please submit your resume and a cover letter detailing your relevant experience and why you would be a perfect fit for our team.
Join us at Innovative Solutions Inc. and contribute to our mission of transforming how businesses engage with their customers. We are excited to see how your expertise can help shape our content strategy!